ENACT Business Models

Welcome to the ENACT Business Models page!

In this website you will find the business models produced by ENACT partners enabled by the technologies developed in the project for the different stakeholders of the DevOps cycle: App Developers, App Operators, App Owners and End Users.

Business Models

A business model describes the process followed by an organization to create, deliver and capture value for its customers. This process is commonly represented by a framework that organizations use as tools to develop and define the different elements that take part in the process and the interactions between them. Among the different approaches available, one of the most popular is the framework proposed by Osterwalder and Pigneur (2009), resulting in the Business Model Canvas. The Business Model Canvas is organized around nine different elements: value proposition, customer segments, channels, customer relationships, key resources, key activities, key partnerships, cost structure and revenue streams.

The Business Model Canvas proposed by Osterwalder and Pigneur was later adapted by Ash Maurya (2010) into the Lean Canvas. This framework modifies some of the elements of the Business Model Canvas to open it to start-ups, small and large organizations. Thus, the Lean Canvas conserves some of the elements from the Business Model Canvas (customers, channels, cost structure, revenue streams), omits others (key activities and key resources, customer relationships and key partners) and introduces new ones: problem, solution, key metrics and unfair advantage:

• Problem: it is essential to understand in the first place what are the problems and needs that the solution you are proposing is addressing and solving for your existing/potential customers, including the existing alternatives available.

• Customer segments: these are the different groups of existing and potential customers that share similar problems and needs to be solved and met by the solution created by the organization.

• Solution: This element gives an answer to the customer segments for the problems and needs identified.

• Unique Value Proposition: this element explains how the solution proposed will create value to the customers.

• Unfair Advantage: this element describes the competitive advantage that the organization possesses that cannot be copied nor bought.

• Channels: this element covers the means for the delivery of value (the solution) to the customer segments (including promotion and distribution).

• Key Metrics: this element includes all the metrics that the organization will use to monitor and measure the performance and success.

• Cost structure: this element represents the financial infrastructure required to support the creation and delivery of value to the customers.

• Revenue streams: this element represents the mechanisms and sources for financing and capturing value as a result of the delivery of the solution.

Exploitation of ENACT results through Business Models

The results generated in ENACT aim to provide new business models and opportunities, activities and projects to the IoT, edge and cloud communities. Using ENACT’s Agile and DevOps approach and its innovative enablers and tools, organizations can reduce their costs while improving design, operation and maintenance efficiency of trustworthy smart IoT systems. The profile of the partners involved in the project ensure a great representation of IoT and DevOps stakeholders: IoT Platform Providers, Smart IoT System Providers, IoT Infrastructure Providers and DevOps Tools and Solutions Providers, and thus can show how the implementation of the innovations produced in ENACT can have a positive impact for the European market.

From these perspectives, all of the ENACT partners have carried out a wide range of activities (developments, market and technical research, etc.) that have allowed them to identify products, services and other exploitation forms to be pursued and in some cases commercialized once ENACT is concluded. Using the Lean Canvas as a framework, they have produced business models for the ENACT results:

• The main innovations resulting from the project are the set of enablers and tools; for each one of these tools, the partners of ENACT have produced a business model.

• Each of the use cases deployed in the project represent different business opportunities in the eHealth, Smart Buildings/Cities and Intelligent Transport Systems domains, in which these tools are tested and developed to unleash new applications and solutions. For these domains and results, the partners involved have produced business models.

The following table summarizes the business models produced and their main contributors: